I INC. BE THE CEO OF YOUR BRAND
- Ficha técnica
What do Simon Cowell, Gordon Ramsay, Justin Bieber and Lady Gaga have in common ? and what do you have in common with them? The answer is simple: Simon Cowell, Gordon Ramsay, Justin Bieber and Lady Gaga are not only highly successful people in their own right, but they each have a uniquely powerful personal brand ? and you have the same opportunity to give yourself a distinctive and recognisable personal brand of your own. In her book on owning your brand, Kate Moodley provides valuable and practical insight into the world of branding viewed from some of the worlds most powerful brands including a look at actions that have destroyed brands. You will leave this book stimulated, challenged and with a verve to grow one of your greatest assets - your personal brand!