QUICKLET ON STEPHEN KEY'S ONE SIMPLE IDEA: TURN YOUR DREAMS INTO A LICENSING GOLDMINE WHILE LETTING OTHERS DO THE WORD (CLIFFNOTES-LIKE SUMMARY AND AN
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ABOUT THE BOOK Surrounded by books, sketches, fabrics, webbing, plastic hardware, notions, tools, and my sewing machine, I open Stephen Key's One Simple Idea. Within a few hours, I understand more about licensing and product development than I gained over months of previous research. One Simple Idea does not contain legends of one-hit-wonders; Stephen Key seems to sit in the chair next to me offering decades of experience, methods, and priorities that help me assess products, research markets, understand the provisional patent process, and leverage my ideas into licensing agreements. The day I finished the book, I met with two friends that have significant marketing experience, pitched eight ideas, showed three prototypes, received a great reception, and decided to immediately implement Stephen's process and enter the marketplace. I'm sure there will be great days and bumpy moments ahead; however, I now have gaps filled in several areas left from my previous research and understand the things I need to continue to learn. One Simple Idea offers many ideas I will use today, this month, and all year to license and manufacture my products. In our roles as employee, parent, friend and family members, time we spend on developing a process to market needs to offer a significant return. One Simple Idea helped me to determine whether manufacturing or licensing are my best option, how I can realistically approach the provisional patent process, what analysis I should take toward pricing, when to pitch to a licensee -- and many other practical product development nuances that will greatly benefit my approach. Reading One Simple Idea is one day well spent! MEET THE AUTHOR Kelly Cooper is currently bringing six cooking-related products to market as well as the cookbook Cookies for Grown-Ups (Red Rock Press). Her day jobs include coding for Zen Entertainment and teaching Web Development at West Valley College.