QUICKLET ON THOMAS FRIEDMAN'S THE LEXUS AND THE OLIVE TREE
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ABOUT THE BOOK Someone I worked for once said to me, ?there is a difference between your sphere of influence and your sphere of concern.? That's the challenge of Thomas Friedman's ?The Lexus and the Olive Tree: Understanding Globalization? ? to grasp the awesome power of globalization while still living decidedly local lives. At least most of us do. I do. Or at least I did. Mr. Friedman has a huge wealth of stories to tell. His ability to weave together a stream of anecdotes into circumstantial evidence is impressive. Without using charts, or graphs, or abstract economic concepts, he makes a convincing case that ?Globalization? is real. It's here to stay and we better get used to it. I agree. We better get used to it. In a relatively short time the world has gone from telegraph to telephone to Internet. Combine that with sophisticated supply chains that deliver goods in a matter of hours instead of weeks or months, and you have today's market place. MEET THE AUTHOR Scott Charles has over a decade's worth of experience as a research analyst. Scott spent 11 years at a Fortune 500 company providing research and analytical services to marketing teams, product managers, R&D staff, and executives. His specialty is doing comprehensive deep dives to support ideation processes, identifying business opportunities, market analysis and business development. EXCERPT FROM THE BOOK Thomas Friedman's object in The Lexus and the Olive Tree: Understanding Globalization is to provide a framework for understanding ?globalization? as an international system. Globalization, according to Friedman, is the sum total of all the various economic interests of everybody in the world. These interests are not bound by national borders, or by any particular cultural barrier. The simple clarity of the Cold War (e.g., US vs. Soviet Union) has been replaced by something more complex.